Tri-Fold Brochure Lead Piece, 2022
Brochure Design, Print
Tri-fold brochure for recruitment created for Finlandia University Admissions. These brochures were used for college fairs and high school presentations to inform potential students about our offerings.
“the Bridge” 2022 & 2021
Magazine Design, Layout, Print
“the Bridge” is an annual publication released in the fall as an advancement piece, keeping alumni and donors up to date on the latest news and campus events.
125th Anniversary Campaign, 2021
In 2021, Finlandia University celebrated its 125th Anniversary.
In promoting the anniversary, logo designs were created for the campus bookstore for apparel, stickers, and pins. Sidewalk decals were designed for the Finnish American Heritage Center and placed in front of buildings on campus.
FinnU Shark Day Event Branding, 2021
Event Branding, Logo Design
“Shark Day,” based off the tv show “Shark Tank,” is annual event hosted by members of the Admissions team as an entrepreneurial competition for local high school students to promote critical thinking and basic marketing principles.
This was the visual identity created for the event, used in promotion of the competition, as well as put on booklets and signage.
Orientation Leader Shirts, 2022
T-Shirt Design
Proposed Orientation Week shirts for the Orientation Leaders (Sisu Leaders) and Resident Assistants to wear, so incoming students could identify them.
First Year Follow Campaign Graphics, 2022
Print, Digital Graphics
These graphics were produced to be printed and placed in napkin holders around the cafeteria, as well as digital posters around campus to incentivize new students to follow our social media channels.
Juhannus Mid-Summer Festival Event Poster, 2022
Poster Design
Juhannus is a Finnish celebration of the Summer Solstice. The poster was created to promote the events & classes held during the festival.
Dual Enrollment Flyer, 2022
Flyer Design
This promotional material was designed to communicate dual enroll classes at local high schools to encourage potential students to get ahead in their college careers.
Seaton Center Signage, 2021
Signage Design
The Seaton Center for Vocation & Career requested a clean, Scandinavian-style branding and signage for their new space. Personal & career growth is the main theme of the piece.
Safe Space Ally Training Stickers, 2022.
Sticker Design
Proposed stickers for Finlandia employees that completed the Safe Space Ally Training course.
ISMO Live Comedy Poster
Print, Digital Poster
These posters were produced to promote a live comedy show on campus.
36 Days of Type Challenge, 2022
Type Design
The 36 Days of Type a project that invites designers, illustrators and graphic artists to express their particular interpretation of the letters and numbers of the Latin alphabet.
After participating in this challenge, I’ve learned to view type more intentionally.
Poise, 2020
Illustration
Just for fun! Personal work celebrating growth.
Good Vibrations, 2021.
Painting, Acrylic
Personal artwork inspired by surf rock & summer by the lake.
Fresh Coast Cabins Merch Design, 2022-Present
Merch Design, Illustration
Relaxation in nature, disconnecting from technology, and a sense of adventure — the foundation of a full merchandise design project for Fresh Coast Cabins, in progress. Fresh Coast Cabins wanted illustrative graphics, with a blend of clean, modern, and vintage charm. These will be used on shirts, postcards, patches, hats, posters, and stickers for their gift shop and online store.
Sara's Wohznimmer Logo, 2020
Logo Design, Branding
A freelance logo design project from 2020 for Sara’s Wohnzimmer, a new cafe residing in Germany. Wohnzimmer means ‘living room’ in German, and the owners wanted their logo to give off an approachable, home-like feeling.
Two Loon Creative Branding, 2023
Brand Identity
Two Loon Creative specializes in web design, branding, and strategy services, and needed a rebrand after undergoing a name change. They wanted to attract more of an audience in the outdoor recreation & health/wellness realm, and set out for a more simple rustic, Americana feel.
Darlin' Handmades Logo & Packaging, 2019
Logo Design, Visual Identity, Packaging
Visual identity created for Darlin’ Handmades, based out of Duluth, MN. Darlin’ Handmades creates aprons, eye pillows, masks, and reusable paper towels. They were looking for a logo that personified the funky, feminine vibe of the products with a handmade, crafty feel.
Last Coast, 2020
Logo Design, Visual Identity
A psychedelic visual identity was created for “The Last Coast” a blog founded by a pair of writers/former nomads who were “seduced from life on the road by the formidable beauty of the Keweenaw Peninsula” and wanted to share their story of finding a home at the end of the earth.
Of the Beholder, 2023
Logo Design, Motion Graphics
Personal project learning to make little gifs for a mock brand.
Cheers! 2022
Illustration
Celebrating the new year, 2022!
Flower Observation Series, 2023
Illustration
A fun, stained glass-inspired passion project inspired by spring & summer blooms.
Lake Superior Series, 2017 - Present
Illustration - Ink, Block Print, Digital
In 2017, I began the Lake Superior Series — this became an ongoing series dedicated to the big lake and its mystique.
Over the years, numerous stickers and prints of these designs have been sold.
Misery Bay Wordmark, 2022
Illustration, Typography
Personal work playing with type and celebrating one of my favorite places, Misery Bay, a not-actually-miserable place.
